Job Description

$80,000-$110,000 Plus Bonus Program

The Lowdown

The Franchise Business Coach is the primary point of contact and "one-stop shop" for our franchisees, unlocking the full potential of the franchisee/franchisor partnership. In this role, you aren't expected to be an expert in every single function of the business, but you must be an expert at building relationships, facilitating complex conversations, driving accountability, and orchestrating continuous improvement across our shop network.

Reporting directly to the Director of Operations and Orchestration, the FBC serves as a trusted strategic business partner. You will spend significant time with franchisees and restaurant leaders—both face-to-face and remotely—developing deep operational knowledge to optimize profitability, maintain brand standards, and elevate the overall Cheba Hut experience. You’ll be in the loop on everything affecting your franchisees' business, and orchestrate communication between your franchisees and HQ.

The Setlist (Core Duties)

Build Strong Franchise Relationships & Provide Ongoing Support

• Serve as the Primary Liaison: Act as the main conduit between HQ and franchisees, ensuring transparent communication, alignment with brand goals, and proactive problem-solving.
• Orchestrate Cross-Departmental Support: Stay in the loop on all franchisee interactions across corporate teams, advocating for franchisee needs and ensuring access to necessary resources.
• Maintain High-Touch Support: Conduct regular check-ins, monthly business reviews, and hands-on site visits to assess needs and guide long-term planning.

Instill Operational Excellence & Compliance

• Review Operational Evaluations: Analyze regular audits and conduct follow-up inspections to ensure every location adheres to brand guidelines, safety standards, and guest service expectations.
• Drive Process Enhancement: Identify operational bottlenecks and coach shop teams on workflow efficiency, speed of service, food preparation standards, labor management, and waste reduction.
• Guard the Brand: Lead annual Brand Standards conversations with actionable plans to resolve operational deficiencies and preserve brand integrity.

Drive Financial Performance & Maximize Profitability

• P&L Analysis: Evaluate restaurant financial statements to pinpoint cost-saving opportunities, labor optimizations, inventory management improvements, and revenue growth strategies.
• Quarterly Business Reviews (QBR): Facilitate comprehensive, data-driven quarterly business reviews to assess financial metrics, set operational KPIs, and track performance progress.

Accelerate Growth & Market Presence

• Local Store Marketing Support: Collaborate with the Marketing Department to help franchisees execute localized campaigns, promotional activations, and community partnerships.
• Expansion & NSO Support: Guide franchisees through new store openings (NSOs), remodels, and strategic growth opportunities, providing post-opening operational oversight.
• Internal Strategy Input: Deliver actionable performance insights internally to help determine a franchisee's long-term trajectory and expansion readiness.

Strengthen Training & Leadership Development

• Coach Franchise Leadership: Mentor franchise owners and restaurant managers on leadership best practices, team management, accountability, and culture building.
• Training Implementation: Ensure structured training programs and operational technology tools are fully integrated into daily shop operations.

Management Responsibilities

• Direct management of franchisee relationships. (No direct corporate reports).

What You Bring to the Session

• The Track Record: 3+ years in franchise operations, multi-unit restaurant management, or a closely related hospitality field.
• The Mentality: A true "Shop First / Customer First" mindset with a passion for mentoring restaurant leaders and preserving brand culture.
• Financial & Analytical Acumen: Strong proficiency in P&L management, KPI tracking, labor/food cost controls, and data-driven business planning.
• Exceptional Communication: Top-tier organization, documentation, and interpersonal skills to build trust, handle difficult conversations, and influence positive behavior.
• The Tech & Credentials: Valid Food and Alcohol Safety Manager certifications (ServSafe, TIPS). Familiarity with POS systems, restaurant management platforms, and Google Workspace.
• The Culture Alignment: Must be completely comfortable with and supportive of Cheba Hut's iconic, marijuana-themed culture.

Working Conditions & Physical Requirements

• Heavy Travel Required: Willingness to travel up to 75% of the time to conduct on-site franchise visits.
• Physical Stamina: Ability to stand, walk, and work shifts up to 10 hours in fast-paced restaurant environments; ability to lift up to 47 lbs.
• Ability to thrive and maintain focus under physically and mentally demanding operational situations.

Ready to Coach the Network?

If you have the financial acumen to drive shop profitability, the organizational discipline to manage high travel, and the heart to mentor franchise owners, we want you in the rotation.

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