Job Description

Role: Influencer Marketing Manager 

Employment Type: Full-time

Working Hours: Pacific Standard Time (PST) alignment required

Experience: 3+ years

Start Date: Immediate 

Location: Remote

About Us

We make plastic-free oral care: toothpaste tablets, mouthwash tablets, and accessories. We sell direct to consumer through Shopify, plus Amazon, TikTok Shop, Faire, and roughly 1,000 retail doors including Whole Foods and Erewhon.

We are a small, fast-moving team. This is a physical product business with real inventory, real shipping, and real margin constraints, so creator programs here work differently than they do at a software company. You will work directly with leadership.

About the Role

We are looking for an experienced Influencer Marketing Manager to build and own a performance-driven creator program from the ground up.

This is not a role focused on paying large upfront fees for one-off influencer posts. The goal is to develop a high-performing network of creators and brand advocates who are motivated by results and can grow with the business over time.

You will own the strategy and execution across creator recruitment, onboarding, campaign structure, content briefing, community building, performance tracking, and process documentation.

A major focus will be building a scalable "creator army" through commission-based and performance-led models, including TikTok Shop and creator/ambassador platforms.

Key Responsibilities

• Build and execute the company's influencer and creator marketing strategy, with a strong focus on performance-based partnerships.
• Recruit, onboard, activate, and retain creators across TikTok, Instagram, Facebook, and relevant ambassador communities.
• Build a scalable creator network using TikTok Shop, commission structures, affiliate models, and creator/ambassador platforms such as TRYBE.
• Coordinate product sample seeding and fulfillment with our ops team, and keep the pipeline moving from creator signup to first post.
• Develop creator briefs, campaign concepts, content guidelines, and feedback loops that make it easy for creators to produce strong, on-brand content.
• Manage creator communication and community engagement through platforms such as Discord and brand ambassador software.
• Track creator and campaign performance, identify what is driving revenue and engagement, and continuously improve the program.
• Create repeatable campaign structures, workflows, reporting processes, and SOPs so the influencer function can scale effectively.
• Partner closely with leadership and the broader marketing team to align creator activity with business and growth priorities.

Must-Haves

• 3 to 5 years of hands-on influencer marketing, creator marketing, affiliate marketing, or closely related experience.
• Strong practical, hands-on experience with TikTok Shop, including creator activation and performance-based programs. You should be able to speak fluently about affiliate plans, commission tiers, target collabs, open collabs, and sample requests.
• Experience marketing physical consumer products, including sample seeding and the realities of shipping, inventory, and margin. Software-only or service-only backgrounds are not a fit for this role.
• Fluent, natural written English. You will be communicating with hundreds of US-based creators every week.
• Ability to work full-time hours aligned with Pacific Standard Time.

Nice-to-Haves

• You are a content creator yourself. You do not need to be a full-time video editor, but firsthand experience making short-form content is a strong advantage because you will be briefing creators, giving feedback, and judging what is practical to execute. Hands-on CapCut or similar is a plus.
• Demonstrated experience building and managing creator or brand ambassador communities rather than only coordinating one-off campaigns.
• Strong understanding of Meta platforms, particularly Instagram and Facebook, within an influencer or creator-led environment.
• Ability to independently build processes, campaign structures, workflows, and SOPs from scratch.
• Experience in personal care, beauty, wellness, or food and beverage.
• A strong understanding of short-form content, hooks, creator-led storytelling, and platform-native creative.

Tools & Platforms

Experience with the following is preferred:

• TikTok Shop (strong hands-on experience required)
• Meta Business Suite
• Instagram and Facebook
• CapCut or comparable content creation tools
• Discord
• Creator community or brand ambassador platforms such as TRYBE

What Success Looks Like

• A repeatable creator acquisition and onboarding process is operating consistently.
• The company has a growing and engaged network of active creators rather than relying primarily on expensive one-off influencer partnerships.
• Creators receive clear briefs, support, and feedback that help them produce stronger content faster.
• Creator and campaign performance is visible and measurable.
• High-performing creators and campaigns can be identified and scaled.
• Core workflows, campaign structures, reporting processes, and SOPs are properly documented and built for scale.

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