Job Description

Company: Webriy
Location: 100% Remote (Worldwide)
Employment Type: Full-Time
Department: Brand & Marketing
Salary: $90,000 – $120,000 USD per year + performance bonus + equity options

About Webriy

Webriy is a fast-growing SaaS company building next-generation digital tools for agencies, freelancers, and modern businesses. We move fast, ship often, and care deeply about the quality of every pixel and word that represents our brand. As we scale globally, we're looking for a talented Branding Specialist to define and drive the visual and verbal identity of Webriy — someone who takes full ownership and isn't afraid to think big.

Role Overview

As our Senior Branding Specialist, you will be the single owner of Webriy's brand identity. From visual systems and tone of voice to campaign assets and brand guidelines, you'll ensure Webriy looks, sounds, and feels world-class at every touchpoint. You'll work closely with founders, product designers, and the marketing team in a fully remote, high-autonomy environment.

Key Responsibilities

• Develop, own, and continuously evolve Webriy's complete brand identity — logo system, typography, color palette, iconography, and tone of voice
• Build and maintain a comprehensive brand style guide used across product UI, marketing, sales, and social media
• Lead visual storytelling across all channels — website, email campaigns, social platforms, blog, and product onboarding experiences
• Collaborate with the product and engineering teams to ensure in-product branding is consistent with the external brand
• Conduct regular brand audits and competitive landscape analysis to maintain a sharp, differentiated brand presence
• Design high-quality marketing collateral including landing page visuals, pitch decks, case study layouts, social creatives, and product explainer graphics
• Define and refine brand messaging frameworks — taglines, positioning statements, and value propositions — aligned with Webriy's target audience
• Brief and manage external designers or freelancers when scaling campaign output
• Track brand performance metrics including design consistency, brand recall, and share of voice
• Partner with the SEO and content teams to align visual branding with content strategy and paid campaigns

Required Qualifications

• 2-4 years of hands-on experience in branding, visual identity design, or brand strategy — preferably at a SaaS or tech company
• Expert-level proficiency in Figma; strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• A strong portfolio demonstrating end-to-end brand identity projects — from initial brief to final execution
• Proven experience creating brand guidelines and design systems used by cross-functional teams
• Deep understanding of brand strategy: positioning, brand architecture, audience segmentation, and messaging hierarchy
• Solid understanding of how branding intersects with digital marketing — SEO, paid media, email, and social
• Excellent written and verbal English communication skills with the ability to present and justify brand decisions
• Self-directed and highly organized — thrives in a fully remote, async-first startup environment

Nice to Have

• Experience with motion design or video editing (After Effects, CapCut, Premiere Pro)
• Familiarity with Webflow, Framer, or similar no-code web tools
• Background in agency-side branding or working with multiple brand identities simultaneously
• Experience designing for white-label or multi-brand digital products
• Knowledge of brand compliance across reseller or partner ecosystems

What We Offer

• Salary: $90,000 – $120,000 USD per year, based on experience
• Equity: Stock options with meaningful upside in a high-growth company
• Bonus: Up to 15% performance-based annual bonus
• 100% Remote — work from anywhere in the world, on a schedule that works for you
• Annual Learning Budget: $1,500 USD for courses, tools, books, or conferences
• Home office stipend: One-time $500 USD setup allowance
• Paid time off — 20 days annually + local public holidays
• Direct access to founders — fast decisions, real impact

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