Job Description

Senior Manager leading go-to-market marketing execution across Pfizer's priority therapeutic areas. The role translates GTM strategy into coordinated campaigns and branded experiences while partnering with cross-functional teams to ensure compliance, consistency, and business impact.

Responsibilities

• Own execution of therapeutic area audience journey and engagement plans across channels to drive KPI achievement
• Implement integrated go-to-market plans including web, social, paid, owned, earned channels
• Manage budgets and provide financial stewardship for campaigns and experiences
• Coordinate day-to-day executional activities with agencies, product teams, and media partners
• Drive continuous optimization through A/B testing, analytics application, and best practice implementation

Requirements

• Bachelor's degree required; MBA or Master's degree preferred
• 6+ years marketing strategy, product marketing, brand management, or GTM leadership experience
• Pharma, healthcare/digital health, or CPG industry experience preferred
• Proven ability to develop and execute integrated marketing strategies in complex organizations
• Strong analytical skills and experience with marketing data, research, and insights
• Familiarity with paid, earned, owned, and internal media channels and digital ecosystems
• Experience influencing senior stakeholders and managing cross-functional collaboration

Compensation: $124,400–$207,400 base; eligible for 17.5% bonus and long-term incentive program

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